Product design
Report cards lost or stolen
Our team delivered a major update to the report card lost or stolen banking feature, releasing the first to market multi-card feature of it’s kind. Collaborating with stakeholders across the bank, this feature consolidated differing experiences for debit, ATM and credit card replacement. We also took the opportunity to add some delight into a potentially stressful experience with the addition of debit card art selection. This experience was designed for responsive web, iOS and Android platforms utilizing the bank’s internal design system.
Duration
February 2022 – July 2023
Team
- 2 UX Designers
- Content strategist
- A11Y consultant
- UX researcher
- Product manager
- Front and backend engineers
- QA testers
My role
- Visual interaction design on responsive web, iOS and Android native platforms
- Solicited input from stakeholders and subject matter experts, including business line, risk and A11Y
- Led team through stakeholder discussions, design, accessibility and risk reviews
Delivered prototypes and visual designs to agile scrum team for development
Problem
A customer who has lost their wallet and needs to report multiple credit, debit or ATM cards as lost or stolen, must report one card at a time with legacy digital experience or call in for assistance.
Goal
Release an updated, cohesive digital experience where customers can report multiple cards as lost or stolen.
Discovery
- Competitive analysis indicated there was an opportunity to be the first to market to offer a multi-card digital reporting product.
- Audited legacy digital experience, which was fragmented and inconsistent between checking and credit cards.
- Reviewed call center customer experience to best understand how customers could report different card products as lost or stolen.
- Created a service blueprint to uncover connections between customers and existing services within this journey.
Design
- Delivered interactive prototypes, based on design sprint objectives, used in usability testing.
- Design and content updates were informed by UX research findings and technological limitations.
- Worked with experience architect, content strategist and A11Y deliver finalized visual designs utilization enterprise design system.
- Utilized internal design system, expanding on patterns to accommodate the feature use cases.
- Led design presentations for internal design critiques and product reviews, integrating stakeholder feedback into MVP designs and subsequent enhancements.
Conclusion
This product update was the first to market multi-card capability of it’s kind. It enabled our team to align the digital flow for all bank card products within a single experience, reducing the time needed to order replacement cards. This has also led to a reduction in call center volume for a common customer contact scenario.
Next steps
- Explore more usability testing and backlog improvements post-MVP release.
- Add entry points within “Track your card” and other features.
- Analyze drop off points within the flow and adjust designs accordingly.
- Update UI to stay in sync with design system.